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A certain technology company previously focused on traditional office monitors in the display market. Although it had a certain market share, it had little involvement in the e-sports monitor field. With the vigorous development of the e-sports industry and the increasing demand of consumers for high-performance e-sports monitors, the company realized that this is an important market opportunity and decided to launch a brand-new e-sports monitor to seize market share and enhance its comprehensive competitiveness in the display field.   Fierce Market Competition: Leading brands such as ASUS and MSI have been deeply engaged in the e-sports monitor market for many years, with stable customer groups and good brand reputation. Emerging brands are also constantly emerging, making the market competition white-hot. High Technical Threshold: E-sports monitors have high requirements for technical indicators such as refresh rate, response time, and color performance. The company has relatively insufficient accumulation in related technologies and needs to overcome many technical difficulties. Low Brand Awareness: Yanxun has low brand awareness in the e-sports field. Consumers have little understanding and trust in its e-sports monitor products, so it is necessary to increase brand promotion efforts. (I) Product R&D (II) Market Positioning (III) Promotion Channels IV. Execution Process V. Case Effectiveness VI. Case Insights