• Fierce Market Competition: Leading brands such as ASUS and MSI have been deeply engaged in the e-sports monitor market for many years, with stable customer groups and good brand reputation. Emerging brands are also constantly emerging, making the market competition white-hot.
• High Technical Threshold: E-sports monitors have high requirements for technical indicators such as refresh rate, response time, and color performance. The company has relatively insufficient accumulation in related technologies and needs to overcome many technical difficulties.
• Low Brand Awareness: Yanxun has low brand awareness in the e-sports field. Consumers have little understanding and trust in its e-sports monitor products, so it is necessary to increase brand promotion efforts.

(I) Product R&D

• (II) Market Positioning
  (III) Promotion Channels

  • IV. Execution Process
    • V. Case Effectiveness
      • VI. Case Insights
        • Following Industry Trends: Enterprises must pay close attention to industry development trends, adjust product strategies in a timely manner, and launch products that meet market demand to take the initiative in the fierce market competition.
        • Emphasizing Technological Innovation: Technology is the core of product competitiveness. Enterprises should increase R&D investment, continuously overcome technical difficulties, and improve the technical content and quality of products.
        • Precise Market Positioning: Precise market positioning helps enterprises improve the pertinence and competitiveness of products and better meet the needs of target customer groups.
        • Diversified Promotion Channels: Adopting diversified promotion channels can expand the popularity and influence of products and attract more potential customers.
        • High-quality After-sales Service: High-quality after-sales service can improve consumers' satisfaction and loyalty and establish a good brand image for enterprises