Case Framework: A Technology Company's Foray into the E-Sports Monitor Market

I. Project Background

II. Market Challenges

1. Fierce Market Competition: Leading brands such as ASUS and MSI have deep roots in the e-sports monitor market for many years, boasting stable customer bases and strong brand reputations. Emerging brands are also constantly emerging, pushing the market competition into a white-hot stage.
2. High Technical Threshold: E-sports monitors have stringent requirements for key technical indicators including refresh rate, response time, and color performance. The company has relatively insufficient accumulation in related technologies and needs to overcome multiple technical hurdles.
3. Low Brand Awareness in E-Sports: Yanxun has low brand recognition in the e-sports field. Consumers have limited understanding and trust in its e-sports monitor products, necessitating increased brand promotion efforts.

III. Core Promotion Modules

1. Product R&D
2. Market Positioning
3. Promotion Channels
4. Execution Process
5. Case Effectiveness
6. Case Insights

IV. Case Insights

1. Follow Industry Trends: Enterprises must closely monitor industry development trends, adjust product strategies in a timely manner, and launch products that meet market demand to gain the initiative in fierce market competition.
2. Emphasize Technological Innovation: Technology is the core of product competitiveness. Enterprises should increase R&D investment, continuously overcome technical difficulties, and improve the technical content and quality of products.
3. Precise Market Positioning: Accurate market positioning helps enterprises enhance product relevance and competitiveness, better meeting the needs of target customer groups.
4. Diversified Promotion Channels: Adopting diversified promotion channels can expand product visibility and influence, attracting more potential customers.
5. High-Quality After-Sales Service: Premium after-sales service can improve consumer satisfaction and loyalty, establishing a positive brand image for enterprises.